The Eras Tour, filmed over three nights in California stadium, likely to become biggest grossing concert movie in history
, is planning to do the same at the box office, with the pop juggernaut’s new concert film expected to be the highest-grossing movie in UK cinemas this weekend.
Tickets are priced from £13.13, a nod to Swift’s birthday on 13 December 1989 and to her lucky number. With singing and dancing allowed in screenings, Swifties have found a way to make a night at the movies an affordable way to be there. Cinemagoers shared their love for Swift’s music, as well as their appreciation for the friendly and inclusive community that has developed around her. Sam Stacey, 24, had travelled from Kent with a bag full of colourful friendship bracelets he was looking forward to sharing with fellow fans. He has tickets for the Eras tour in London next year, but was unconcerned about spoilers as he’s watched TikTok streams of all of Swift’s gigs so far.
Adjet said she had made lots of friends through the online community, with whom she regularly discusses Swift’s music and had introduced Kanu to it. Adjet has tickets for the concert next year, and thought it would be “exciting to see her in the cinema and in real life”, but Kanu doesn’t have tickets. “I’m really sad, I’ll have to live vicariously,” she said.
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