End-to-end “sustainability logistics” will be fundamental for brands and retailers to master.
As consumers increasingly turn to online shopping, end-to-end “sustainability logistics” will be fundamental for brands and retailers to master.
Secondhand shopping was sought for its affordability and environmentally sustainable appeal, with a majority, or 64 percent, of Gen Z consumers saying they would pay more for sustainable products. On that much-coveted sustainability premium consulting firms have tracked for years among consumers, Magel added that a majority of consumers are “willing to spend more, even in the current recession,” with age and gender playing an important role in that enthusiasm. CGS’ survey found that 56 percent of U.S. consumers and 59 percent of U.K. consumers will pay more for a sustainable product.
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