I am president of Ventureneer, which specializes in defining and eliminating problems that hold underrepresented entrepreneurs back, especially minorities and women. Our work provides clients with branded research, training and content opportunities that generate thought-leadership, visibility, sales, and brand loyalty.
for breast cancer survivors, was founded by Keira Kotler after experiencing the lack of comfortable and stylish options for post-surgery lingerie. Through extensive research and collaborations with experts, Everviolet launched and expanded its product offering to cater to the evolving needs of women recovering from cancer, surgeries, and medical treatments.
Now seeking outside financing to scale, Everviolet aims to make a greater impact in the adaptive wear market while promoting sustainability and empowerment for women. It recently won a grant from IFundWomen and BOTOX Cosmetic, is undertaking a rewards-based crowdfunding campaign on IFundWomen, and will seek venture capital.Entrepreneurs often “scratch their own itch.” They see a hole in the marketplace and believe they are the ones to fill it.
Anecdotal evidence is good, but for a long-time marketer, it’s not enough to base launching a company in the adaptive wear space. Over the next year and a half, Kotler conducted focus groups and surveys. She designed and wear-tested the bras not once but twice. In Everviolet’s Share The Love program, 10% discounts are offered to members of several nonprofit communities, and then the company donates 10% of those sales back to the organization.Everviolet co-hosts fundraising events to support nonprofits.
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