The nation's highest court announced they will hear a trademark case over a dog toy parody of Jack Daniel's whiskey bottle.
the Ninth Circuit but believes this will be a “good test case” for other parodies.he hopes the Supreme Court will rule in their favor and “in favor of parodies generally,” and added that this case could provide clarity for brands and would “hopefully avoid a lot of litigation” in the future.
He said Jack Daniel’s “has not wanted to let this go” and argued that their decision to elevate the case to the Supreme Court shows “there’s no room for anyone to have a parody from someone else’s trademark.”In court filings, Jack Daniel’s said allowing VIP Products to continue selling the dog toy “threatens to supercharge” advertiser’s aggressiveness using brand trademarks. They argue it can negatively impact young children who can’t differentiate between the toy and the alcohol.
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