An iconic model meets an iconic brand to make an iconic campaign
August 22, 2023The German luxury house is going the nostalgic route as they return back to their original house codes and even bring back legendary supermodel, Cindy Crawford in their new Autumn/Winter 2023 campaign. Made in collaboration with creative director Fabien Baron, the campaign is meant to exude vitality and fierceness.
Shot by Juergen Teller, the campaign was meant to let MCM lovers reminisce on the past collections while igniting excitement about what’s to come in the future. It’s been made clear that the brand is making strides towards growth and innovation with an assortment of ready-to-wear items that will match perfectly with their beloved leather goods.
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