Super Saturday for Bay Area retailers

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Super Saturday for Bay Area retailers
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Super Saturday is expected to be even bigger than last year with 158 million consumer out shopping, a 10-million increase over 2021.

, Toy Safari is a local shop benefiting from Super Saturday Sales.

The owner of 30 years says she’s noticed something the National Retail Federation is reporting. More people are changing how they pay, with about 52% of consumers now opting to use alternative payments or digital wallets, up from 44% last. Some of the most popular include PayPal, CashApp, and Apple Pay.

"A ton of Apple Pay. People have a watch like I do, you just walk by, tap it, and you’re done," said Helen Dean, owner of Toy Safari. "I planned for higherand maybe not being able to get people as many gifts as I would like. I like shopping for gifts. I tried to plan ahead a little better this year," said Vicki Vonbrauch.

The National Retail Federation is forecasting that holiday sales will grow 6% to 8% over last year to between $942.6 billion and $960.4 billion.By clicking Sign Up, I confirm

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