A Common Threads: Vogue x Amazon Fashion is a digital storefront that also just so happens to be filled with so many swoon-worthy pieces.
— a dedicated, digital storefront that provides small- and medium-sized fashion businesses support from Amazon’s vast network.A Common Thread isn't a new initiative, it's an off-shoot of the CFDA/Vogue Fashion Fund which was originally established as a response to the tragedy that took place on 9/11. Now, Vogue is working in collaboration with the CFDA to raise both awarenessneeded funds for those in the American fashion community who have been impacted by the COVID-19 pandemic.
The legendary Anna Wintour has been a big champion for the collaboration, pointing out that “while there isn’t one simple fix for our industry, which has been hit so hard, I believe this is an important step in the right direction.”Tap to play or pause GIFSteven Kolb, president and CEO of the CFDA, explained that the donation would be used as micro-grants for brands being affected by the pandemic.
Christine Beauchamp, President of Amazon Fashion, added, “We’re honored to partner with Vogue and the CFDA to provide immediate support and to extend our services to help these brands reach tens of millions of new customers. Fashion is a priority for our highly engaged customer base, and we are dedicated to serving as an innovative destination for both well-known and emerging brands to grow their businesses.
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