This is the first time the Super Bowl is streaming in 4K resolution, but it won't be true 4K
That's to say the base video will be standard 1080p resolution, and it'll be artificially upscaled to 4K.Upscaling 1080p video to 4K resolution does produce a sharper image than standard 1080p video. But Super Bowl LIV won't necessarily look better than before, at least if you've already been watching the Super Bowl on a 4K TV.
Upscaling video from a lower resolution like 1080p to 4K is already something that most 4K TVs do. So, anyone who streamed regular 1080p Super Bowls in previous years on a 4K TV will likely already have watched games that were upscaled to 4K. In turn, that's to say that Super Bowl LIV should technically look about the same on 4K TVs as it always has. One of the major differences is that the upscaling is being done by Fox Sports rather than your 4K TV. Whether Fox Sports' 4K upscaling is any better than your 4K TV's upscaling is unclear. Fox Sports has yet to respond to Business Insider's requests for clarification.
In 1080p resolution at the standard 60 frames-per-second that TVs usually play video, Davies said "if you're panning from left to right, the pixels won't blur quite as much...with 4K, you will get more motion blur in action scenes." With that in mind, streaming natively in true 4K resolution may not be the best option for the Super Bowl, at least until TVs that play video at higher frames-per-second become more ubiquitous.
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