Super Bowl LVI between the Los Angeles Rams and Cincinnati Bengals is just around the corner, and money has begun to pour in as sports bettors make their wagers on the big game.
between the Los Angeles Rams and Cincinnati Bengals is just around the corner, and money has begun to pour in as sports bettors make wagers on the big game.
"This Super Bowl is going to be the biggest sports betting event in history," Howe said. "If you look at our platform, we’re projecting somewhere about 7 million bets — 50% of those likely to come from player props. It’s not just about who wins or loses, there’s something for everyone."As America's number one sportsbook, we have over 550 different betting markets for the Super Bowl alone.
"It has been a phenomenal run. I came over from Live Nation Entertainment and helped manage through the pandemic," Howe said. "So to be able to step into an industry that just has a tremendous amount of momentum, America’s No. 1 leading sportsbook and in a leading position is a pretty fantastic position to be in.
"We still have a lot of regulatory momentum. We have right now 14 states where online sports betting is legal. That’s up from 10 at last year’s Super Bowl time, and there’s still a lot of momentum. There should be another four or five that will open up in the next year. Just being able to meet that demand as quickly as possible."in December she wanted to see more female participation in sports betting.
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