The survey remains the leading barometer of what SA’s youth find on-trend and aspirational, and delivers insights that are valued by brand management, advertising and marketing professionals.
Nike has maintained its perennial popularity with SA’s youth, claiming a ninth consecutive Overall Coolest Brand Award, while also bagging the Coolest Clothing Brand Award and the Coolest Footwear Brand Award at the 18th Sunday Times GenNext Awards.
The winners across 70 categories of the Sunday Times GenNext survey, conducted by Yellowwood, were announced during a hybrid celebration on 15 September 2022.
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