Football is about to take over every single part of your YouTube life.
through YouTube or YouTube TV starting at $350 for the season, and it will start showing games tonight.
There are plenty of other things you can do on Sunday Ticket other than just watch games. Each game will have a real-time highlight reel available through Shorts, for example, so you can catch up on what you missed before jumping into live action. If you play fantasy football through the NFL’s official app, you can connect your account and track your players while you watch. As fantasy and betting in general take over the sports world, YouTube’s likely to be on board.
Oestlien also mentions podcasters, many of whom are increasingly active on YouTube, as a group that could benefit from more access to NFL content. “They really carry your relationship with football from Monday to Thursday, when it all starts again.” Maybe the best way to think about where this might go is that YouTube’s $2 billion a year doesn’t just buy football games.
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