Sales of sugary drinks dropped 38% in Philadelphia after the city implemented a soda tax, partially offset by people buying more sweet beverages in neighboring town, according to a study published Tuesday.
Sugary drink sales dropped 38% in Philadelphia after the city implemented a soda tax, according to a new study.Some residents crossed city lines to buy soft drinks outside the city, partially offsetting what would have been an even steeper reduction, the University of Pennsylvania researchers found.
To measure how Philadelphia's tax affected sales of sugary drinks, researchers analyzed scanner data from market research firm IRI Researchers tracked sales in 291 chain drugstores, grocery stores and mass merchandise stores. The results do not include independent stores. The researchers analyzed sales in those retailers for a separate study, which is under review and has not yet been published.
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