Success of Blackpink's Rosé and Bruno Mars single ‘APT’ drive up stock prices of music distributors YG Plus, South Korea’s leading soju maker HiteJinro

SEOUL, Oct 27 — The latest solo single by Blackpink's Rosé in collaboration with American singer Bruno Mars is not only topping global music charts — it's also...

Success of Blackpink 's Rosé and Bruno Mars single ‘ APT ’ drive up stock prices of music distributors YG Plus, South Korea ’s leading soju maker HiteJinroSEOUL, Oct 27 — The latest solo single by Blackpink 's Rosé in collaboration with American singer Bruno Mars is not only topping global music charts — it's also boosting stock prices.

The person who pulls their hand out on the number called or if they repeat a number that's already been called, they must take a shot of drink as a penalty., a popular mix of soju and beer — South Korea’s leading soju maker, HiteJinro, saw its stock price climb by 6 percent to 21,200 won on Thursday, marking its biggest gain since February.

With the added spotlight on Korea’s unique drinking traditions, thanks to Rose’s song, Korean liquor companies are expected to enjoy further boosts.has drove up shares of YG Plus, the local media company distributing the track, with stocks rallying for five consecutive days. Since the song’s debut, YG Plus shares have neared the daily upper limit of 30 percent each day on Monday and Tuesday with the continuing popularity of the song expected to drive share prices.

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