Subaru Tells Dealers To Cut It Out With The Markups After Customer Complaints | Carscoops carscoops
– he says that they shouldn’t even consider it. It seems that the letter is a product of what Doll says is “increasing numbers of customer letters and emails voraciously complaining about sales of our vehicles at prices above MSRP. Please see an example of a customer letter on the following page.”
According to the same report, that letter was quite pointed: ” I’m writing to you as a very satisfied Subaru owner of almost 20 years but I’m having concerns as I’m planning on buying my next Forester. The “Low Inventory Surcharge” of $4,000 – $6,000 is puffing a new car out of reach for me. I do understand the supply chain problems and issues around getting parts but this is a very troubling situation.
Subaru isn’t alone in dealing with similar markup issues. Ford, General Motors, Hyundai, and Kia have all to their dealers. In his letter, Doll very clearly leans on the principles of the Subaru brand as his main reasoning point but doesn’t specifically clarify what penalties might be imposed to dealers who don’t end the practice.
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