In a study conducted by data analytics firm Agile Data Solutions Inc., 57 percent of Filipino consumers said ‘woke’ culture influences their buying patterns, among others, as they now prioritize aligning brands’ values with their own. Know more:
In a study conducted by data analytics firm Agile Data Solutions Inc., 57 percent of Filipino consumers said ‘woke’ culture influences their buying patterns, among others, as they now prioritize aligning brands’ values with their own.
Agile Data Solutions, through its data-gathering platform, Hustle PH, said it rolled out a study online in May 2023 to 600 Filipino participants aged 18 and above using the Hustle PH app. Merriam Webster dictionary defined “cancel” in the context of cancel culture as “to withdraw one’s support for publicly and especially on social media.”
As to the platform where woke people gather insights, the poll divulged that Facebook, describing it as the “most popular social media platform” in the Philippines, is also the choice of 81 percent of Filipino respondents as a platform for these kinds of discussions. The study by Hustle PH showed that 64 percent of Filipinos are engaging in ‘woke’ discussions primarily to “ignite conversations and awareness about social issues,” and 43 percent are engaging in ‘cancel’ culture-contents “to hold individuals or organizations accountable for their actions or statements.”
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