NEW YORK, Nov 15 — A showdown between former heavyweight champion Mike Tyson and social media influencer-turned-fighter Jake Paul today is the latest one-two punch from Netflix,...
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The intergenerational showdown has all the makings of a crossover hit, with 58-year-old Tyson bringing in the old guard and 27-year-old Paul, who achieved early fame on YouTube, appealing to the younger, screen-toting social media junkies. “This is two huge personalities — it does have the potential to be the biggest streaming sports event.”
The fight at the 80,000-capacity AT&T Stadium in Arlington, Texas, its first live boxing event, works in favour of Netflix’s strategy of providing proprietary content that viewers cannot find elsewhere. The mega-event is the sign of a lasting love affair between sport and streaming, said Neal Pilson, the former president of CBS Sports, though he predicts streaming and traditional broadcast will exist side-by-side for the foreseeable future.
Leagues have been gravitating to streaming both because it reaches a global audience, including younger viewers, who are not watching traditional television.
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