KUALA LUMPUR: Strategic Asia Marketing Alliance (Sama) today marked a significant milestone in Asia-Pacific’s (Apac) creative industry by launching it...
Strategic Asia Marketing Alliance today marked a significant milestone in Asia-Pacific’s creative industry by launching its Malaysia and Singapore chapters.
With a dynamic consumer base exceeding 600 million across 11 nations, Apac offers substantial opportunities for growth. The World Economic Forum reports that the region’s creative industry currently contributes around 5% to its gross domestic product, a number set to rise as more companies invest in tailored, localised marketing.
“Brands face an exciting yet challenging landscape in Apac, where the difference between success and stagnation often lies in understanding local nuances,” said Sama founder Teng Chan Leong, who is also CEO of Skribble.
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