STB, TigerBeerSG to commit S$3.2m in 2-year joint marketing push
Venus Teoh , Tiger Beer's international brands director, and Lynette Pang, STB's assistant chief executive , at the collaboration's launch event.
THE Singapore Tourism Board and beer brand Tiger Beer have committed a total of S$3.2 million to a two-year joint marketing partnership which targets both local and global markets.
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