Staud Opens First New York City Flagship

Staud cofounders Sarah Staudinger and George Augusto are opening the doors to their L.A.-based contemporary label's first New York City flagship.

For the New York flagship, Staudinger and cofounder George Augusto tapped interior designer Tommy Clements, whom Staudinger had previously collaborated with to design her personal home’s interiors. “That whole process of working with Tommy — we connected on taste level and collaborated well together in terms of me liking color and translating that in subtle ways, because our clothes also have a lot of color.

The flagship features upholstered walls, display sleeves and dressing rooms clad in boucles, felts and velvets within color-blocked zones, starting with neutral cream, progressing into sage green, midnight blue, mustard and ending in an open, two-story rust-hued room. Warm lighting and lifestyle elements, like books and chotskies, were also key points to the design.

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