State cannabis agency launches ‘Buy Legal’ campaign
The campaign, dubbed “Why Buy Legal New York,” centers on patronizing licensed cannabis shops as a means of supporting the state’s economic equity and social justice goals as well as consuming safe, regulated products.
A key part of OCM’s messaging involves emphasizing civic virtues of buying locally sourced and sold marijuana. The event brought out Damien Cornwell, the Binghamton-based owner of the third dispensary to open in New York state. Cornwell said that in the couple odd months he’s been open he’s seen the economic benefits of his business spread through the community, from his budtenders, who each make $50,000 a year, to the area around his dispensary, which has become a destination for border states.
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