EXCLUSIVE: An emerging startup called VUniverse is setting out to answer an increasingly vexing question in the go-go streaming age: How do you find something to watch? While most viewers rely on a…
, who held a number of senior exec posts at 20th Century Fox from 2008 to 2013; and Chief Product Officer and co-founder Ryan McManus. Before getting involved with VUniverse, McManus was a product specialist at MoviePass, the now-defunct subscription moviegoing service.VUniverse, whose funding comes from angel investors, will start as an app available on Apple and Android devices.
Enabling frictionless discovery of satisfying films and TV shows is a bedeviling process for players large and small. Major distributors of streaming services like Comcast and Roku have invested resources into building search tools, particularly voice recognition. But the search process remains, on the whole, unwieldy.
become a chore. VUniverse eases that pain and empowers users to get the full value of both their time and subscription fees.
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