Starbucks recently revealed its new initiatives to help reduce waste that is sent to landfills.
and London. Each program is intentionally different to help us find the best possible operational model globally. In this program, single-use cups are eliminated entirely, in favor of reusables, personal cups or for-here-ware. We tested this at four stores in Jeju, South Korea and recently
this an additional 12 stores in Seoul. The test in Jeju diverted an estimated 200,000 disposable cups from landfills in the first three months.ustomers to bring their own cup and emphasizing Starbucks provided for-here-ware as the default sit-and-stay experience. We’re testing a 100% for-here-ware program at our experiential Greener Store in The “Borrow a Cup” initiative is already being tested in some stores.
“Customers were just so excited to try something new and my partners had a lot of pride in testing it and giving that feedback to make the program even better,” said Davis. “I do think that everyone really does want to contribute to a better world, and if we can help them do that one cup at a time, that is our mission right there.”
The company said it hopes to reach a cultural movement of reusability by 2025. Customers in the U.S. and Canada will also be able to use their own reusable cups by the end of 2024.
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