Stanchion unveils a new brand identity, which better aligns with its dedication to driving payment solutions that reflect their role as a catalyst for digital innovation and customer-centric experiences.
CEO Steven Kirrage explains, “Our previous branding honored chip-based payment cards, but our new logo mirrors our modern PayTech role, enhancing value for financial institutions operating within legacy systems.” Stanchion’s cutting-edge products extend the lifespan of existing investments like Card Issuing platforms and Card Management Systems, amplifying their capabilities.
The brand’s deep blue hue symbolizes wisdom and stability, complementing its vibrant orange and white colors, which represent energy, optimism, and precision. The logo’s subtle nodes signify Stanchion’s commitment to agile innovation and efficient product management. Kirrage concludes, “Our brand relaunch reflects our commitment to connecting today’s payment changes with tomorrow’s needs. We’re excited to roll out our new identity across all platforms in March, reaffirming our dedication to driving payment transformation.”© IT News Africa | All rights reserved. Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
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