Google's decision to shut down Stadia, its three-year-old cloud-based gaming service, marks the company's latest failure to turn a technical breakthrough into a growing business.
, its three-year-old cloud-based gaming service, marks the company's latest failure to turn a technical breakthrough into a growing business., a nice engineering trick — but failed to build momentum among players and developers.Google faces a long-term fight with the rest of Big Tech's giants — Amazon, Apple, Microsoft and Meta — for talent and revenue., Google will have an even harder time introducing new projects and product lines.
This "throw everything at the wall to see what sticks" strategy helped jump-start several of the company's long-term hit products, including Gmail and Google Maps.that tracks them all — also makes it that much harder for partners and customers to commit to the company's new ventures.Google's long roster of shuttered failures includes a bevy of efforts to catch up with Facebook and other rivals in the social-networking field.
That list starts with Orkut, launched by a single Google engineer in 2004 even before Facebook's launch, and culminates in the company-wide push behind Google+, which started in 2011 and was shut down in 2019. Other prominent failures included Google Wave , which pioneered a variety of document collaboration features, and Google Glass , an augmented-reality breakthrough that failed to gain traction in the consumer marketplace.
Google has sometimes even shut down products that worked well and retained a vocal customer base because they stopped growing — like Google Reader, shut down in 2013.Since the late 2000s the only big new businesses Google has been able to grow — including the Chrome browser, the Android mobile operating system, and its cloud service — have been knockoffs or reactions to competitors' breakthroughs like the iPhone and Amazon Web Services.
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