Rowely is an emerging resale bridal marketplace offering “discoverable, sustainable and affordable,” pre-loved wedding fashions.
The idea came to her after realizing that weddings today, including her own, often have “months and a year’s worth of events,” she told WWD.
“It’s amazing, you feel so loved and celebrated, but you’re also buying 100 white dresses — it’s a huge financial burden and feels a bit wasteful,” she said of her experience buying copious amounts of white dresses — ones she might not have a need for beyond wedding events.
Brennan Hughes’s research and background in brand partnerships at Twitter became the foundation of Rowely, an emerging, upscale peer-to-peer resale marketplace for all things bridalwear. The site, which aims to be “discoverable, sustainable and affordable,” was created last August and launched in March. Since then, the site has gained a strong community and ample following through word-of-mouth and social media.
“It’s very peer-to-peer. You can log on, create an account, upload listings and share photos. We want to make it as easy as possible to the seller,” Brennan Hughes said, adding that sellers are able to disclose details about alterations and blemishes, set their own prices , offer prices as “open to negotiation,” chat directly with potential buyers through the messaging portal, and easily ship sold items through prepaid shipping labels.
From a wider view, the company is also focused on building a bridal community; next week, the brand will host its first New York City-based curated pop-up.
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