The Michelle Obama Podcast, which launches July 29, is the first product borne out of last year's Spotify's deal with the former first family's production company, Higher Ground.
In the company's first quarter earnings call in late April, Spotify CEO Daniel Ek said podcast consumption grew by triple digits in the quarter compared to the year prior, and said it was also the company's biggest quarter ever for organic podcast creation.
"Both new and reactivated [monthly active users] grew substantially even during lockdown periods in major markets," he said. "And we believe this is a testament to how engaging our platform and ecosystem are to our users. And last year, as you all know, we outlined a vision to be the world's largest audio platform, and we've made significant progress. We now have more than 1 million podcasts on the platform, and we're the No.
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