Spotify joins Instagram, YouTube, TikTok, and other media apps in attempting to capture yet more of our attention while we're on our phones. Will its major redesign attract more users or backfire?
Will Amazon one day become an endless treadmill of algorithmically-generated purchasing suggestions?
Bilney says it's all part of an attempt by tech companies to piggyback on the success of"micro-attention apps", keeping users hooked by funnelling a huge amount of content past them in a short space of time.come to fruition, it may look a smart play if Instagram, YouTube, or Spotify have down already down the groundwork to mop up some of its user base.
"The value has been sucked out of music over the past 10 to 15 years - everybody wants music, but nobody's prepared to pay for it, they're quite happy to watch it for free on YouTube or have the free tier on Spotify.
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