Spotify has bought the exclusive rights to Joe Rogan's popular and controversial podcast.
Joe Rogan’s podcast is going to air exclusively on Spotify starting in 2021, the host announced today, in a deal reportedly worth over $100 million. One of the most successful podcasts in the world, it’s a high profile acquisition for Spotify and its podcasting division, reminiscent of when Howard Stern left terrestrial radio for Sirius in 2005.
Here’s Rogan’s announcement about the deal from Instagram. Again, it starts in September, with his shows making their Spotify debut, and then the exclusivity window kicks in at the end of the year—in case you’re wondering when you need to sign up or cancel your subscription.
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