Spotify is testing a feature that translates podcasts into other languages, using AI to emulate a podcaster’s own voice.
’s recently released voice-generation technology to match the original speaker’s style. That, according to Spotify, results in a “more authentic listening experience” that sounds “more personal and natural than traditional dubbing.”
Voice-translated episodes from the creators in Spotify’s pilot will be available worldwide on the platform. These episodes will begin to roll out to users on the “Now Playing” view starting Monday, Sept. 25, initially in Spanish, with French and German translations rolling out over the coming weeks. “By matching the creator’s own voice, Voice Translation gives listeners around the world the power to discover and be inspired by new podcasters in a more authentic way than ever before,” Ziad Sultan, Spotify’s VP of personalization, said in a statement. “We believe that a thoughtful approach to AI can help build deeper connections between listeners and creators, a key component of Spotify’s mission to unlock the potential of human creativity.
Currently, Spotify says, it has more than 100 million podcast listeners globally and more than 5 million podcast titles available in 170-plus markets. The company was the largest U.S. podcast network based on reach from Q4 2022 to Q2 2023, according to Edison Research.. In a memo to staffers, Sahar Elhabashi, Spotify’s VP, head of podcast business, said the company would focus more on partnerships with “leading podcasters from across the globe.
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