The wellness industry has continuously failed to serve and grossly underrepresented Black women. Briana Thompson is the founder of Spiked Spin & Wellness Co., and her vision is to change that.
The current mainstream wellness industry is rooted in making people feel inadequate in hopes that they will spend money to fill that void in a capitalist society. However, Spiked Wellness puts an emphasis on the individual, putting their wellness journey above the company. Thompson recognizes that the wellness industry needs to do better, especially for Black women.
To answer your question, I'm a Black woman, our number one target consumers are Black women, and what I saw was that we need more than a spin class, we need more than a physical experience. Frankly, we have so many burdens, there's so much pressure that comes along with being a Black woman, and we are providing the solution to meet Black women where they are on multiple fronts. It's no longer just about, “Hey, come in and change your body.
If that's coming to one of our spin classes in Brooklyn, or that's taking one of our virtual yoga classes, if that's attending one of our mental health sessions, or simply just engaging with some of our content that will tell you what's happening in the lifestyle industry.
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