Coming up with original ideas can be extremely costly in terms of both time and resources. Why P&G's skin care president says getting out of the office to purposely spend time not working can spark the freshest, most innovative ideas.
Markus Strobel, president of Procter & Gamble's Global Skin and Personal CareBut coming up with original ideas can be extremely costly in terms of both time and resources.
Da Vinci and Einstein were originals, and as most would argue, we have yet to see their equals. But that doesn't mean that the great scientific minds that have followed since have not delivered immeasurable value to science, or society at large.in New York on April 1–2, 2020. That this particular strategy was adopted and maintained for nearly 15 years would indicate that the approach might have some merit.
When members of my team ask me how they can be better at their jobs, I encourage them to get out of the office and purposely spend time not working. This seemingly contradictory advice has in fact yielded some of the best work as people come back to work with fresh inspiration, generating ideas they would have never come up with while spending more time at their desks.
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