The government in Spain is implementing laws that will affect where you see crypto ads.
new regulations for crypto-asset investments advertising. According to the new circular that will take effect on February 17, 2022, crypto ads must be “clear, balanced and fair” while also providing sufficient information on the risks involved when investing in crypto.
The new rules also require advertisers targeting 100,000 people or more to inform the regulator 10 days in advance. After the initial report, the remaining ad activities will be supervised by the CNMV, but will not require advanced reporting. The CNMV also made it clear that influencers are covered by the new advertising regulations. The rules apply to crypto service providers running ads on their own or through third-party ad providers like crypto influencers.
Aside from these rules, the CNMV also requires crypto ads to include a snippet informing the audience that crypto investments are not regulated and a warning that the full amount invested may be lost. Lastly, the ads must also present links to more information. While the regulator is targeting advertisements, the issuance of assets and other crypto-related services are not covered by the new rules.