Consumers in Southeast Asia, including the Philippines, are adopting new trends in shopping and preferences as they emerged more perceptive post-pandemic, according to a new study. ManilaBulletin
A study Trendipedia 2023 by Tetra Pak, a world-leading processing and packaging solutions company, monitors changes in consumer behavior, identifying and analyzing interesting consumer trends and opportunities for businesses in the food and beverage industry to take advantage of.
On flexi-shopping, this trend refers to consumers that are living with a flexible mindset, cutting back where needed but treating themselves occasionally, especially where there are perceived additional benefits around health or sustainability. In terms of control, this trend refers to how consumers are using the way they eat and drink to bring a feeling of control to their lives. The choice of whether to indulge or moderate their consumption can help people take their physical health into their own hands. In recent times, consumers have been embracing plant-based options in their diet to support a healthy living, and this trend shows no sign of slowing down.
In Singapore, 54 percent of millennials and 53 percent of gen Z experienced virtual gaming and played immersive open-world video games .“To reach new segments of consumers, brands should consider exploring online and entertainment platforms that are growing in popularity. Social platforms such as TikTok have become a source of recipe inspiration for consumers to discover, experiment and share their food experiences.
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