SEOUL — Customers have booked out South Korean cosmetics giant AmorePacific's new artificial intelligence (AI) beauty lab, where robots custom mix face products and the latest technology recommends the most suitable lipstick colours.
Kwon You-jin, 32, a house wife, gets skin color analysing using AI technology, to get an optimal foundation shades recommendation at Amore Seongsu in Seoul, South Korea, June 7, 2024.SEOUL — Customers have booked out South Korean cosmetics giant AmorePacific's new artificial intelligence beauty lab, where robots custom mix face products and the latest technology recommends the most suitable lipstick colours.
"Knowing more data about my own skin, and seeing the before-and-after firsthand, is a very good experience," she said, after receiving an AI-generated report on the condition of her skin.More cosmetics firms are embracing AI to boost sales, with global brands such as L'Oreal S.A. and LVMH-owned Sephora using it to tailor products to customers' needs.
AmorePacific said it uses AI to recommend the best choices for a customer from 205 different skin foundations or 366 different lip product colours. Analysts said using AI instead of human consultants could speed up product development and reduce variables.
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