Dennis Romero is a breaking news reporter for NBC News Digital.
Sunday's NCAA Women's Basketball National Championship broke historic ground with a record-setting 18.7 million viewers, as the media frenzy surrounding Iowa superstar Caitlin Clark helped draw new eyes to the sport. South Carolina beat Iowa 87-75 at Rocket Mortgage Fieldhouse in Cleveland. It was the most-watched basketball game on ESPN since 2019, pro or college, the network said. At its peak, 24 million viewers tuned in to the game, according to numbers provided by ESPN.
2 million, with a peak of 17 million, viewers, more than every World Series game or NBA finals game last year, according to Athletic sportswriter Richard Dietsch. Iowa beat UConn 71-69 on Friday. Sunday's championship was the final college game for the celebrated Clark, who gained national attention for breaking Division I scoring records both for women and men. She scored 30 points in the championship and is headed to the WNBA draft.
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