According to Counterpoint Research, one Chinese smartphone manufacturer recorded over 1,000% more sales in 2023 than in 2022.
Samsung remained the top-selling smartphone brand in South Africa in 2023 but lost a substantial market share to Chinese manufacturers.of South African smartphone shipments in 2023.
It accounted for 13% of the smartphones sold in South Africa, an astounding increase from the 1% share it held in 2022. Zhou estimated that Honor’s smartphone sales grew “more or less” 600% between the start and end of 2023. The biggest loser in the top 5 was Hisense, which saw its market share cut in half due to sales dropping by 33%.
The firm’s analysis showed that the country had its highest-ever year-on-year smartphone shipment growth.
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