'Super apps' have never truly existed in the United States, and at this point, it is apparent they never will, no matter what Elon Musk says.
“Super apps” have never truly existed in the United States, and it is apparent at this point that they never will.
Ask recently co-authored a Forrester report called “The Super App Window Has Closed,” which details why the U.S. is not primed to support a super app. A very basic reason is that most Americans have no concept of a single app that’s home to messaging, social media, payments, videogames and many other experiences people regularly enjoy on their smartphones.The idea is foreign is because it was developed abroad for a very different set of circumstances than exist in the U.S. today.
Those dynamics did not exist in the U.S. then — “We didn’t have smartphones without fast networks, and we’ve been using credit cards forever,” Ask noted — and they certainly don’t today.
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