Sony's PlayStation, launched in 1994, has sold over 102 million units, catapulting Sony into the gaming industry and transforming video games into a cultural phenomenon.
PlayStation at 30: How Sony ’s grey box reshaped gaming and conquered the young adult market, turning video games into a cultural phenomenon
In the end, the gadget became a legend, selling more than 102 million units, helping to launch many of the industry’s best-loved franchises and positioning Sony as a heavyweight in a hugely lucrative sector. They had partnered in the late 1980s to develop a version of the Super Nintendo console with an in-built CD player.
The hardware proved to be revolutionary, CD-ROMs being cheaper and storing much more data than the cartridges used by Nintendo and other consoles. While Sega and other rivals have fallen by the wayside, Microsoft has entered the fray with its Xbox, and Nintendo is still on the scene with its Switch console.A surge in popularity and investment during the pandemic has subsided and Sony’s PlayStation division recently laid off hundreds of workers.Sony appears undaunted though, recently launching an upgraded version of its PS5 with a marketing push that highlighted new AI features.
Sony Playstation Video Games Gaming Industry Cultural Phenomenon
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