Sony and Honda unveil a prototype of the new ‘Afeela’ electric vehicles that will use Qualcomm technology CES2023
, saying it would harness its vast entertainment content as it looks to become a player in next-generation cars.
"In order to realise intelligent mobility, continuous software updates and high-performance computing are required," Yashuhide Mizuno, the chief executive of Sony Honda Mobility, told the trade show. "To that end, we will work closely with Qualcomm.", the Snapdragon Ride Flex SoC, that handles both assisted driving and cockpit functions, including entertainment.
For Honda, the venture with Sony may allow it to speed up what has so far been a slow shift to electric. It has also struggled over the years to make gains in the luxury vehicle market with its Acura brand. The new EV will be priced at a premium, the venture has said.
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