Sony and Chicken Soup for the Soul Entertainment are tapping into the growing AVOD market with a new joint venture:
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Crackle Plus will have access to over 38,500 hours of programming, and will reach nearly 10 million monthly active users across its services — including viewership across CSS Entertainment's portfolio of ad-supported platforms, which include Popcornflix, Truli, and others. Meanwhile, Sony will contribute Crackle's US brand, user base, ad business, back-end tech, and content .
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