Django Unchained's massive box office haul in 2012 rewrote the rules for Western movies and offered valuable lessons for Hollywood.
Westerns are one of the most instantly recognizable movie genres on the planet. If you show someone a picture of John Wayne or a cowboy riding off into the sunset, they'll immediately understand that those images belong to the domain of Who Shot Liberty Valance and High Noon. However, the Western is also one of the more restrictive genres at the worldwide box office. Only 13 Westerns in history have ever cracked the $100 million mark worldwide.
‘Django Unchained’ Defies the Ugly, Hollywood Lie To understand just how significant the box office run of Django Unchained was for Westerns, we must briefly touch upon an ugly lie perpetuated by Hollywood: “Black films don’t sell overseas.
Django Unchained reaffirmed that not only are Black protagonists NOT box office poison but emphasizing the presence of such actors can help make your movie feel fresh. Most importantly, grappling with the horrors of American history and the exciting sight of seeing the marginalized secure grisly revenge helped Django Unchained transcend its genre origins.
Therefore, it’s best to make new Western movies that have some sort of storytelling hook or appeal to audiences beyond just being “Here’s a new Western film.” People saw Django Unchained not because it was a Western, but because it was a story that interested them. It’s a truism that extends to nearly every other successful film in history. It isn’t just a genre that lures people to the theater, even modern horror films produce flops like Friend Request or Doctor Sleep.
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