Some Tesla Model Y owners return to buying gas cars, while Model S owners go for the Lucid Air or Mercedes-Benz EQS.
Remember that these are small migration numbers. On a larger scale, Tesla continues to rule to roost. Nearly 60 percent of Model S owners purchase another Tesla, while a whopping 72.
8 percent of Model 3 owners also return to the brand. In fact, Tesla appears to be gaining many more customers than it is losing.. That said, the latest study is based on 12-month rolling data through June 2023, and might not be applicable to older buyers.
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