Ford's Model e program had already ruffled feathers in the dealer community, and the automaker's recent changes didn't do enough to allay those frustrations.
to its Model E program, which involves investments of between $500,000 and $1.2 million, but enrollment fell to 1,891 after the changes. The automaker removed some requirements for the lowest dealer tier, including ditching the 25-EV per year cap and loosening the requirement to operate a public24/7. Ford is still satisfied with enrollment and said it would open another round of signups for the program starting in 2027.
Many dealers were already unhappy with Ford’s new rules. More than 30 state dealer associations have registered opposition to Model E, which also requires a change in vehicle sales practices. The automaker wants dealers to and offer remote pickup/delivery of vehicles for service. Dozens of dealers in North Carolina have filed a petition challenging Ford on the program. AsModel E is part of Ford’s push to increase quality and improve its customer service model. The automaker has struggled with both, which presents significant challenges in its catch-up efforts with
on EV sales. Ford sold more than 61,000 EVs last year, but it has a long way to go to reach Tesla, which holds around 65 percent of the EV market here.
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