Inside The Shady Race To The Top Of Amazon's Search Results
in December on employees who take bribes to leak customer information. But its marketplace is so sprawling that attempts to combat bad actors add up to an ongoing game of whack-a-mole.
“Amazon invests significant resources to protect the integrity of reviews in our store because we know customers value the insights and experiences shared by fellow shoppers,” Amazon said. “Even one inauthentic review is one too many. We have clear participation guidelines for both reviewers and selling partners and we suspend, ban, and take legal action on those who violate our policies.”
The consultant said that he knows this service is against the rules, but he sees third-party sellers as David facing off with Amazon’s Goliath. Some sellers who employ black hat tactics say they’re reluctant to do so, but don’t know how else to keep up with their competitors. A seller who uses Howard Thai’s suite of services on SellerMafia.com and asked to remain anonymous told BuzzFeed News that he’s been using different versions of black hat techniques since 2014, when Amazon’s marketplace became inundated with dirty selling tactics.
Thai’s suite of services extend beyond the website. He also hosts classes where he charges sellers $10,000 to learn black hat techniques for “educational purposes,” he told BuzzFeed News. At a recent two-day seminar in New York City, about 30 people gathered in a small conference room at the Renaissance Hotel in Times Square to learn from Thai.
But in a free webinar on March 28, Thai pitched an upcoming training in Shenzhen, China, and emphasized the unsanctioned nature of his services. He promised “the most controversial secrets in all of Amazon will be handed to you on a silver platter” and to “spill the EXACT strategies that have hacked Chinese sellers to massive success on Amazon time and time again.
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