We get to the bottom of the mysterious Nic Cage superfan posters all around the Convention Center.
SXSW is the kind of convention where attendees are predisposed to expect a lot of clever viral marketing.
What’s going on? The poster appears to be in service to one the most hotly anticipated films being screened at SXSW,, the latest from Cage in which the actor plays a version of himself who gets hired to make an appearance at a superfan’s birthday party for a handsome fee. This is indeed viral marketing, but it isn’t part of the official film marketing strategy. And given that Cage plays himself in the new film, the lines of fiction and reality are definitely blurred as it is.
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