An alarming number of Australian social media influencers are deceiving their followers by presenting themselves as “real, ordinary people” with a damning report revealing the truth behind their posts.
The Australian Competition and Consumer Commission on Friday unveiled its findings from an investigation into influencers, revealing they were heavily deceptive.
It comes after an investigation into more than a hundred tip-offs from the public regarding influencers who were believed to be misleading. A range of issues have emerged after the influencer industry skyrocketed, rising from US$6 billion in 2020 to estimates of more than US$24 billion by 2025. The ACCC found 81 per cent of social media posts were potentially misleading. Picture: AAP Image/Dean LewinsAnd a special concern was raised about child influencers, leaving the ACCC worried they would be “susceptible to greater online harm” through online harassment, privacy breaches and a lack of labour protections.
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