Facebook, YouTube, Twitter and TikTok are bringing back familiar strategies from 2020 to fight the spread of disinformation in the 2022 midterm elections.
That's left experts who study social media wondering what lessons tech companies have learned from 2020 — and whether they are doing enough this year.
Platforms are often hesitant to spell out exactly how they enforce their policies to avoid giving bad actors a roadmap. The range of approaches to labeling and removal also illustrates the fraught balance the companies try to strike between letting users express themselves and protecting their platforms from being weaponized — all while facing scrutiny from politicians on both sides of the aisle.
"It's actually a quite confusing landscape because there is no regulation, there are no standards these companies have to follow," Harbath said."Everyone is just making the choices that they feel are best for them and their company." In the case of labels, there is mixed evidence about whether they help dispel false impressions, or if, in some cases, they may inadvertently encourage people to double down on those beliefs.analyzed what happened after Twitter labeled some of Trump's tweets before and after the 2020 election as containing misinformation. They found the labeled messages spread even further on Twitter, and also took off on other platforms including Facebook, Instagram and Reddit.
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