Snapchat in talks with major labels to license music to app, which could allow users to add music to social posts
Snap Inc. is in talks with major record labels to expand the ways users can include music in posts on its flagship Snapchat app, according to people familiar with the matter, as the company faces competitive pressure from Facebook Inc.’s Instagram and ByteDance Ltd.’s TikTok.
While Snap over time has secured case-by-case licenses to use individual artists’ music on the platform, it is now seeking broad rights to the catalogs of Vivendi SA’s Universal Music Group, Sony Corp.’s Sony Music Entertainment and Access Industries...
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