Evan Spiegel, Snap’s famously private 28-year-old co-founder and chief executive, took to the stage Thursday to deliver a keynote speech and announce a new suite of products for the company’s disappearing-message app Snapchat.
Following a disastrous redesign of Snapchat in early 2018, Snap has had its own annus horribilis, marked by executive churn, slipping user growth and a roller-coaster stock price.
“On Snapchat, you’re free to be you, with your real friends,” Spiegel said Thursday. “As we use the internet more and more in our daily lives, we need a way to make it a bit more human.” The company added 10 new shows to its Originals lineup of scripted and nonfiction video, many of which play with the first-person vertical video format native to the app. “2 Sides,” for instance, presents a wrenching teenage breakup as a split screen showing each side of the relationship. “Dead of Night” shows the main character navigating a zombie apocalypse from the point of view of the character’s phone camera.
The games are integrated into Snap’s existing structure for group chats — the same way they get a notification that a friend has sent a new message to the chat, users get a notification that a friend has started a game, and anyone who’s free can pile in. Snap took a very different approach, hand-picking partners to work with and building the new games directly into the Snapchat app.
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