Snapchat owner Snap on Tuesday (Jun 18) launched its latest iteration of generative AI technology that will allow users to see more realistic special effects when they use phone cameras to film themselves, as it seeks to stay ahead of social media rivals.
Snapchat owner Snap on Tuesday launched its latest iteration of generative AI technology that will allow users to see more realistic special effects when they use phone cameras to film themselves, as it seeks to stay ahead of social media rivals.
Snapchat users will be able to use advanced AR special effects, called lenses, in the coming months, the company said. "What's fun for us is that these tools both stretch the creative space in which people can work, but they're also easy to use, so newcomers can build something unique very quickly," Murphy said in an interview.
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